Wednesday, August 1, 2018

Q2’s top retail news and trends from SmartBrief

Retail news did not slow down as the first half of the year came to a close. Following our Q1 recap, the top 25 stories from SmartBrief's retail newsletters in the second quarter included big news like Best Buy’s brand refresh and the loss of beloved designer Kate Spade, but there were also some recurring themes that drew attention from readers:

Successfully capturing younger shoppers is easier said than done -- Even retail behemoth Amazon has trouble figuring out how best to appeal to Generation Z shoppers, many of whom eschew private labels for trendy pieces and prefer the in-store experience to shopping online. Meanwhile, fast-fashion player H&M is trying its hand at bridal in a bid to appeal to cost-conscious millennial brides. Its Wedding Shop launched in Q2, offering bridal gowns starting at $129 and bridesmaid dresses starting at $59.99.. . . more