Monday, August 13, 2018

Party City to team up with Amazon

Chain Store Age
Party City has joined the growing list of retail companies that are making deals with Amazon. Amid strong second quarter results, the party supplies retailer and wholesaler announced it is launching a pilot program to sell product on Amazon.com. The pilot will launch in advance of Party City’s biggest selling season—Halloween—and will initially offer a curated assortment focused largely on the costume category. Party City plans to expand the assortment later this year to include products for Christmas and New Year’s celebrations. Further expansion is possible in 2019. . . more