Chain Store Age
An online retailer that sells no-name home staples — mostly at $3 a pop — is resonating with consumers and investors.
Brandless announced it has raised $240 million in Series C funding, led by the SoftBank Vision Fund.
Launched in July 2017, Brandless makes and sells a curated assortment of “no-brand” everyday essentials — from organic, non-GMO food and clean beauty and personal care products to non-toxic cleaners and home goods. Most items are priced at $3. . . . more