Friday, August 3, 2018

Online no-brand retail upstart secures new funding to fuel growth

Chain Store Age
An online retailer that sells no-name home staples — mostly at $3 a pop — is resonating with consumers and investors.

Brandless announced it has raised $240 million in Series C funding, led by the SoftBank Vision Fund.

Launched in July 2017, Brandless makes and sells a curated assortment of “no-brand” everyday essentials — from organic, non-GMO food and clean beauty and personal care products to non-toxic cleaners and home goods. Most items are priced at $3. . . . more