Consumers shopped more in stores in the second quarter this year compared to the first, favoring home improvement big box stores and mall stores, according to a report from location-based advertising platform GroundTruth emailed to Retail Dive. May saw the largest increase with a 1.1% gain in foot traffic, correlating with the highest monthly retail sales growth in over eight months.
Within fashion, off-price retailers performed well, along with Marshalls, Old Navy, Gap Body, Coach and Macy's, which saw the largest increase of foot traffic. Saks Off Fifth and Macy's Backstage also saw a 0.5% uptick, while mid-tier apparel and accessory brands lost some ground, according to the report. . . . more