Wednesday, August 8, 2018

Off-price craze driving foot traffic to Marshalls, Macy's

Retail Dive
Consumers shopped more in stores in the second quarter this year compared to the first, favoring home improvement big box stores and mall stores, according to a report from location-based advertising platform GroundTruth emailed to Retail Dive. May saw the largest increase with a 1.1% gain in foot traffic, correlating with the highest monthly retail sales growth in over eight months.

Within fashion, off-price retailers performed well, along with Marshalls, Old Navy, Gap Body, Coach and Macy's, which saw the largest increase of foot traffic. Saks Off Fifth and Macy's Backstage also saw a 0.5% uptick, while mid-tier apparel and accessory brands lost some ground, according to the report. . . . more