Thursday, August 2, 2018

IHOP says fake name change was a big success

USA Today
Those who mocked IHOP for pretending to switch its name to IHOb aren't getting the last laugh. That belongs to the dining chain's management.

The restaurant company's management said Wednesday the advertising shtick worked. The Glendale, California-based company credited the buzz generated by the faux name change with fueling the uptick in business. . . . more