Fast-fashion powerhouses H&M, Zara and Forever 21 disrupted the specialty apparel sector by imitating runway fashions at affordable prices, and generally, have been able to beat other retailers in the market to the latest, hippest styles.
These chains boast short production and distribution lead times, allowing them to respond to changes in the market in a matter of just a few weeks. Over the past decade, fast-fashion chains have grabbed huge market share in the apparel sector and grew aggressively, opening hundreds of stores. . . . more