Friday, August 17, 2018

Chili's Gets its Mojo Back

FSR
There was a lot at stake for Chili’s in fiscal 2017. CEO Wyman Roberts went as far as calling it “an important and pivotal year for our business,” during an August 14 conference call. The brand was carrying a streak of negative same-stores into the calendar, with a menu too broad, operations too complex, LTOs that hurt execution, and technology that failed to leverage Chili’s standing or core strengths.. . . more