Specialty retailers might believe they’re superior fashion players, but they can’t ignore the apparel industry’s incoming Goliath. Amazon will soon dominate the $217 billion U.S. apparel market. Upending fashion conventions is one thing, volume and scale are another. Can specialty retailers survive Amazon’s rise in apparel?
Sometime this year, Amazon will become the biggest apparel retailer in the U.S. But when it comes to fashion, it’s just not a very good one. Neither is Walmart, by the way, which will be eclipsed by the e-commerce giant to claim the top spot. That’s the tough lesson for the apparel industry — Amazon doesn’t have to be better at fashion to upend the apparel world, it only needs to be 'just ok.'. . . more