Chain Store Age
Click-and-collect programs may be a convenient service for customers, but the offering is becoming increasingly valuable for retailers.
When it comes to “superconsumers” (shoppers who used buy online, pickup in-store [BOPIS] at least two times in the past 12 months), 51% made unplanned purchases when they picked up their online orders in-store, compared to 37% of all online shoppers that made additional purchases when retrieving their orders, according to “The Rise of the Click and Collect Superconsumer,” a study from OrderDynamics. . . . more