Monday, July 30, 2018

Following Its Rebrand, Joann Is No Longer Your Mom’s Fabric Store

Adweek
Allow us to introduce you to Joann—yes, just Joann.

The craft and fabrics store, an omnipresent retailer in suburbs across the country is undergoing a major revamp, including a name change: Jo-Ann Fabrics is now simply Joann, sans dash and the word “Fabrics.” But the makeover isn’t just in name only. It will also include added technology to Joann’s stores, and a new mobile app.. . . more