Thursday, July 12, 2018

Customer loyalty is key to driving holiday season sales

Chain Store Age
As retailers gear up for the biggest shopping seasons of the year, they are stepping up their customer loyalty game to encourage repeat traffic both in-store and online.

To earn customer loyalty, it’s critical for retailers to safeguard and protect personal information (76%); reward them with personalized discounts or special offers (73%); and interact with them through their preferred communication channel (55%), according to “Building Loyalty with Dynamic Shoppers,” a study from Valassis. . . . more