Chain Store Age
As retailers gear up for the biggest shopping seasons of the year, they are stepping up their customer loyalty game to encourage repeat traffic both in-store and online.
To earn customer loyalty, it’s critical for retailers to safeguard and protect personal information (76%); reward them with personalized discounts or special offers (73%); and interact with them through their preferred communication channel (55%), according to “Building Loyalty with Dynamic Shoppers,” a study from Valassis. . . . more
