Want a look at the future of brick-and-mortar retail? Stop by your local REI store.
There you will find associates who are passionate about the outdoors, who have used the gear the store offers and can tell you exactly what you need for your next skiing holiday or camping trip and exactly how to use it. Their employer picks up the tab for field trips and supplemental training, treats associates with respect, and pays them a living wage that signals management’s high regard for its workers and what they have to offer. No wonder those associates are so excited to get to work in the morning. . . . more