Monday, June 11, 2018

The ‘go-to’ online retailer is…

Chain Store Age
Of the nearly seven in 10 Americans (69%) that have purchased an item online, 92% said they have bought an item through Amazon, according to a new NPR/Marist Poll.

According to data, 44% of online shoppers said that Amazon is their first stop when making an online purchase. This outshines Google (33%), the apps or websites of a specific store (10%), a specific brand online (6%), or an online marketplace such as eBay or Etsy (5%). . . . more