Chain Store Age
Macy’s has taken a minority stake in a company that helps emerging brands build out brick-and-mortar stores with minimal effort.
The department store giant announced it is partnering with b8ta, and will leverage the tech retailer’s software platform to expand The Market @ Macy’s, pop-up shop marketplace concept currently in place in 10 Macy’s stores. As part of the deal, Macy’s has also acquired a minority equity stake in b8ta.. . . more