Fabric and craft retailer Joann opened a new prototype that combines technology, dedicated community and learning spaces and new custom services.
The format, unveiled on June 13 in Columbus, Ohio, offers a reimagined shopping experience. All of the store’s features and classes were developed based on the latest trends. For example, Pinterest, which partners with the retailer, has seen a surge in searches for DIY personalized T-shirts. The trend is reflected in an area where customers can learn to make custom shirts using electric-cutting machines and a wide array of materials and accessories. . . . more