Chain Store Age
J.C. Penney is going all in with Fanatics, the online seller of officially licensed sports merchandise.
The department store retailer has rolled out in-store Fanatics shops in 325 Penney stores, with plans to add approximately 325 additional Fanatics destinations by the back‐to‐school season. (Penney has had a partnership with Fanatics since 2014, via its online Sports Fan Shop, but this is the first time the relationship has expanded to brick-and-mortar.). . . more