Friday, June 29, 2018

Inside Target’s top secret test store

Co.Design
When she was a little girl, Erika De Salvatore fantasized about being locked in a mall when everyone else had gone home. She’d seen the 1980s rom-com Mannequin, and, after that, she imagined having free reign over the commercial space, exploring storefronts full of products after the lights went dim.

As we stroll around a huge, mostly empty retail space, she laughs about how she’s now living that fantasy. De Salvatore is the VP of visual merchandising at Target. And this is her domain: A 100,000-square-foot test store that takes up a full city block in downtown Minneapolis. You could wander here for hours and never see another soul.. . . more