Friday, June 1, 2018

E-Commerce Furniture Brands Find Physical Stores A Must-Have Omnichannel Accessory

bisnow.com
Web-based furniture companies that open physical stores are finding a particularly welcome reception, as market fundamentals are tipped in their favor for a clicks-to-bricks, omnichannel experience.

Ballard Designs is a home furnishing brand born nearly 35 years ago as a mail order catalog company. While online sales have eclipsed those from the catalog in the years since, Ballard has also been adding physical stores, averaging between 12K and 15K SF, including one at the Natick Mall outside Boston. . . . more