Friday, June 15, 2018

Canadian retailer Roots' first Boston store is a sensory shopping experience

Boston Business Journal
Canadian sportswear brand Roots is opening the first of three new stores in Greater Boston on Newbury Street Friday, and plans to open additional locations in Natick and Lynnfield by the end of the month.

The company, which sells apparel, footwear, leather goods and accessories, is introducing Boston to its brand with a sensory shopping experience. Customers can walk through a tunnel made of the fabrics used in Roots sweatpants, personalize a leather item in the "leather customization workshop," and follow a timeline of the company’s history through different rooms. . . . more