Thursday, May 3, 2018

Why Happy Socks Is Bucking the Retail Trend and Opening More Stores

FN
Image result for happy socksThe challenges of the retail business have been well documented during the past year, from layoffs and stores closures to major chain bankruptcies.

But for Happy Socks founders Mikael Söderlindh and Viktor Tell, the future growth of their brand hinges on store expansion. “Retail is our strategy forward,” Söderlindh told FN at a recent event in New York to celebrate the brand’s 10-year anniversary. . . . more