In grocery retail, all eyes are on the prize of capturing the online grocery shopper. The Food Marketing Institute estimates online grocery sales will reach some $100 billion by 2025, or about 20% of the grocery retail market, though today only about 2% to 4.3% of industry sales originate online.
Target, Kroger, Vons/Safeway, Ahold-Delhaize (Giant and Stop & Shop), Foodtown, Harris Teeter, Trader Joe’s, H-E-B, Costco, Walmart and Sam’s Club are answering the call, as are services like Instacart, Peapod, FreshDirect, Google Express and Yummy.com.. . . more
