In the third-biggest transaction in Nestle SA’s 152-year history, the Swiss food giant will spend $7.15 billion for the right to market Starbucks Corp.
products from beans to capsules, marrying its international
distribution network with the allure of arguably the biggest name in
won’t get any physical assets in the deal. Instead, Chief Executive
Officer Mark Schneider is harnessing the name recognition of Starbucks,
with its 28,000 outlets around the globe and massive draw in the U.S.
Nestle has struggled there for years with its own products like
Nespresso and Dolce Gusto.. . . more