Wednesday, May 9, 2018

Best Buy gets new logo and marketing campaign focused on blue-shirt experts

Star Tribune
The yellow price tag isn’t going away, but it’s no longer front and center in an updated logo Best Buy is revealing Wednesday.

The first refresh of the logo in nearly three decades is part of a new marketing strategy as the Richfield-based electronics chain increasingly focuses not just on products and prices, but also the value espoused by its Best Buy 2020 strategy: helping improve customers’ lives through technology. . . . more