Friday, April 20, 2018

What Shopping in the Future Will Look Like

Wall Street Journal

The online world is interacting with brick-and-mortar stores in radically new ways, fueling a revolution in how people shop, said Connie Chan, a partner at the Silicon Valley venture-capital firm Andreessen Horowitz.

Ms. Chan said retailers are scooping up more data about shoppers and their habits than ever before, in both online and real-world settings, helping them fine-tune the ways they match buyers with products.

“The offline world is being optimized by the online world,” Ms. Chan said at The Wall Street Journal’s D.Live conference in Hong Kong on Friday.. . . more