New York Post
Victoria’s Secret has a #MeToo problem.
The lingerie giant’s sales have been sinking for more than a year as
its pricey push-up bras and other fashions fall out of favor — but the
#MeToo movement is also taking a toll on its brand, according to a YouGov poll.
Among 18-to-49-year-old women, the brand’s buzz score — whether
consumers are hearing positive or negative things about a brand —
dropped more than 3 points over the past six months, to 23.
In 2016, the company’s buzz score was 31. By comparison, Amazon was the No. 1 brand in 2016, with a buzz score of 36.. . . more