Monday, April 30, 2018
McDonald's value menu boosts sales for fast-food chain as modernization continues
The new McDonald's value menu might be having its intended effect for the fast-food chain: adding value to the bottom line.
Price increases and customers buying premium products helped boost McDonald's first-quarter sales.
The company introduced its new value menu in January with items priced at $1, $2 and $3 in hopes of getting customers to buy more profitable items. Looks like it's working.. . .
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