Monday, April 30, 2018

McDonald's value menu boosts sales for fast-food chain as modernization continues

USA Today

The new McDonald's value menu might be having its intended effect for the fast-food chain: adding value to the bottom line.

Price increases and customers buying premium products helped boost McDonald's first-quarter sales.

The company introduced its new value menu in January with items priced at $1, $2 and $3 in hopes of getting customers to buy more profitable items. Looks like it's working.. . . more