Whole Foods Market has sent an email to members of its loyalty program
announcing that it will discontinue its rewards program and digital
coupons starting May 2, indicating that it will soon be folded into the
Amazon Prime program.
Jefferies analysts warned that any changes will be a hurdle for competing grocers.
already observed reasonable success with recent actions, not to mention
robust media coverage, investors should be mindful that pending
announced of a Prime-based program would carry obvious headline risk for
grocers and serve as a reminder of how competitive the market has
become,” analysts led by Christopher Mandeville wrote in a note.. . . more