Wednesday, April 18, 2018

Look for the Whole Foods rewards program to be folded into Amazon Prime


Whole Foods Market has sent an email to members of its loyalty program announcing that it will discontinue its rewards program and digital coupons starting May 2, indicating that it will soon be folded into the Amazon Prime program.

Jefferies analysts warned that any changes will be a hurdle for competing grocers.

“Having already observed reasonable success with recent actions, not to mention robust media coverage, investors should be mindful that pending announced of a Prime-based program would carry obvious headline risk for grocers and serve as a reminder of how competitive the market has become,” analysts led by Christopher Mandeville wrote in a note.. . . more