Thursday, April 5, 2018

L.L. Bean makes itself at home in Seaport

Boston Herald

L.L. Bean, the venerable New England outdoor retailer, will open its first U.S. urban store in Boston’s Seaport District tomorrow, banking on customer loyalty, proximity to the waterfront and a partnership with the Boston Harbor Islands to make it a success.

The 8,600-square-foot store at One Seaport (60 Seaport Blvd.) — the company’s fifth in Massachusetts and 35th outside Maine — is a fraction of the size of its almost 300,000-square-foot flagship store in Freeport, a destination many Bostonians have made pilgrimages to for years, said Greg Elder, vice president of retail.. . . more