Friday, April 27, 2018

Consumers are still not ‘all in’ on online grocery shopping

Chain Store Age

While more consumers are buying their groceries online, they aren’t ready to give up their store visits just yet.

About 10% of consumers across the United States are now regularly buying groceries online, however the adoption of online grocery shopping is moving at a slower pace than other consumer categories, according to new data from The NDP Group.

According to findings, the benefits of online grocery shopping, like not needing to leave home, price comparisons, speed, and not waiting in lines, are enough for a growing number of consumers to be enticed. Yet, these factors are not encouraging them to do all of their grocery shopping online.. . . more