Since entering the U.S. in the Midwest in 1976, Aldi has been routinely described as “bare bones” and “no frills,” and that helped convey its deep-discount message. Now, many of its locations are undergoing major renovations to make them a little more upscale to better compete with everyone from Kroger to Trader Joe’s and Whole Foods.
The refurbishments include modern design, wider aisles, open ceilings, natural lighting and digital signage promoting the quality and freshness of its in-house brands. While still employing open carton displays as a money saver, the boxes sit on shelves rather than other boxes. The stores are about 20 percent larger, with a fresh section a central focus.. . . more