Monday, March 12, 2018

West Elm sells experiences to customers by sending them to other local stores

USA Today

A home furnishings store chain, West  Elm, has come up with a novel way to connect with customers: Sell them experiences that send them to other local businesses.

West Elm is launching workshops in five cities that will send participants on visits to local artists and entrepreneurs who will teach them skills ranging from art welding to coloring fabric with indigo dye.. . . more