Tuesday, March 13, 2018

Swim school concept launches national expansion

Chain Store Age

Only lately have in-line shopping center tenants come to the realization that the traffic drawn by fitness operations merit the parking spaces they take up. Now here comes a fitness concept whose staffers alone constitute a decent customer base for fellow tenants.

Forty swim instructors and three managers conduct 2,000 lessons a week at each of the four locations that Big Blue Swim School operates in Illinois. Former member of the U.S. national swim team Chris DeJong founded Big Blue with old friend John Lonergan in a mission to teach kids how to swim his way.. . . more