Short visits rise at Whole Foods stores with Amazon lockers
Shoppers are making more quick trips to Whole Foods stores that have installed Amazon.com lockers, giving the natural and organic retailer a new way to boost
sales, research from location data advertising firm inMarket showed on
Short “micro” visits, defined as three to five minutes in
length, were up 11 percent at stores with lockers since Amazon closed
its purchase of Whole Foods on Aug. 28, according to an inMarket report
provided exclusively to Reuters News.
That compares with the 7 percent gain at stores in the same cities that do not have the banks of lockers, inMarket said.. . . more