Thursday, March 22, 2018

Michaels to close all Aaron Brothers stores in brand repositioning

Chain Store Age

The Michaels Companies is pulling the plug on its freestanding stores devoted to framing, wall art and other art supplies.

The retailer on Thursday announced that, following a strategic review of Aaron Brothers, it plans to close all 94 full-size Aaron Brothers stores and reposition the brand as a “store-within-a-store” concept providing custom framing services in all Michaels store locations. Michaels will also rebrand Framerspointe.com, a company-owned online custom framing website, as AaronBrothers.com.. . . more