Chain Store Age
The Michaels Companies is pulling the plug on its freestanding stores devoted to framing, wall art and other art supplies.
The retailer on Thursday announced that, following a strategic review
of Aaron Brothers, it plans to close all 94 full-size Aaron Brothers
stores and reposition the brand as a “store-within-a-store” concept
providing custom framing services in all Michaels store locations.
Michaels will also rebrand Framerspointe.com, a company-owned online
custom framing website, as AaronBrothers.com.. . . more