Wednesday, March 28, 2018

L.L. Bean's first urban store in Boston heralds a new chapter for the storied Maine retailer

Image result for ll bean seaportAt 8,600 square feet, L.L. Bean’s first urban store is among the larger retail footprints in Boston’s Seaport District. But the store is by far the smallest in L.L. Bean’s portfolio — and it heralds a new chapter for the storied Maine retailer.

Going forward, L.L. Bean’s goal will be to open smaller-footprint spaces with a merchandise selection that’s selected to fit the needs of the store’s surrounding community, said Susie Gresco, L.L. Bean’s Seaport store manager, on a tour Wednesday morning. And it starts with the Seaport location.. . . more

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