While consumers are getting lured online by cost savings and the convenience factor, there’s still ample data on foot traffic into physical stores, said Foursquare CEO Jeff Glueck. In fact, he’s found that the rise in online shopping has largely affected middle-market malls. Malls serving high-end and low-end customers are actually seeing growth.
“Malls are really a tale of two stories,” he said. “High-end malls are doing very well. They’re new and have experiential footprints. People go there for the food courts, trampoline parks, coffee shops and all these things that social animals want.”. . . more