Tuesday, March 13, 2018

An unlikely partnership hints at Amazon’s next move

Chain Store Age

Khloe Kardashian threw a baby shower last weekend, one that came to fruition through a sponsorship deal with Amazon, according to Business Insider.

According to the reality star’s Instagram posts, she is a member of Amazon’s baby registry, a service that features “millions of products” ranging from bottles and strollers to cribs and swings. Users can manage the registry on any device, and Amazon offers free 90-day returns on most items, according to Amazon’s website.

The partnership could be a hint that Amazon is pursuing a bigger investment in the baby and toy category. . . . more