Monday, March 5, 2018

4 ways online retailers are going from clicks to bricks

Supply Chain News

Amazon. Warby Parker. Bonobos. Casper. All of these stores are known as online retailers, yet they’re opening brick and mortar locations or heading to another store’s retail aisle. With cries about the death of physical stores, it seems odd for online retailers to set up shop, paying per square foot so customers can buy products they can easily get online. But perhaps it was meant to be.

"Retail is far from dead, but pure-play retail brick and mortar, is," said Reid Greenberg, executive vice president of digital and eCommerce at Kantar Consulting. "We’re starting to see more of the pendulum swing back to (brick-and-mortar) retailing, but it will look different than in the past.". . . more