Following a slowdown in e-commerce sales over the holidays, Walmart today is readying a new strategy to attract online shoppers with an increased focus on home goods. The retailer is now launching a redesigned Home shopping experience on the web which will better highlight home products, like furniture, accessories, and other decorative items.
The new site’s home page will feature curated collections across nine style categories, including modern, mid-century, traditional, glam, industrial, bohemian, farmhouse, transitional and Scandinavian. Unlike Walmart’s typical shopping experience, it will also use editorial-style imagery and will include design tips written by in-house staff.. . . more