Monday, February 26, 2018

Walmart is launching online bedding, cosmetic brands in bid for upscale shoppers

Chain Store Age

Walmart is preparing to introduce two stand-alone online brands in an attempt to capture the upscale shoppers who have long eluded the retail giant.

The merchandiser plans to launch two homegrown websites — one selling luxury mattresses and bedding, the other focused on cosmetics — to compete with the success of online start-ups such as Casper, Tuft & Needle and Glossier, according to two people who spoke on the condition of anonymity because they were not authorized to discuss internal plans.. . . more