Wednesday, February 21, 2018

Taco Bell Overtakes Burger King as the Fourth-Largest U.S. Chain

Bloomberg

Lovers of chalupas and crunch wraps have spoken: Taco Bell is now bigger than Burger King.

The Mexican-themed chain eclipsed its burger rival in U.S. sales last year, becoming the fourth-largest domestic restaurant brand, according to a preliminary report by research firm Technomic. McDonald’s Corp., Starbucks Corp. and Subway Restaurants held on to the top three spots.. . . more