Wednesday, February 28, 2018

Starbucks wants people to linger over a cocktail at Reserve stores

Employees craft drinks in the new Starbucks Reserve store at the company’s headquarters in Seattle. (Joshua Trujillo / Starbucks)Starbucks wants to introduce America to Italian aperitivo culture.

A bar offering pairings of appetite-inducing cocktails with ingredients such as Aperol and Campari, served alongside aged parmigiano reggiano and Cerignola green olives, anchors one corner of the company’s new Reserve store, opening on the ground floor of its Sodo headquarters building Tuesday.

It’s the first of up to 1,000 such high-end stores Starbucks has said it plans to open as it spends big on an expansion toward a higher-end, fuller-service part of the food and beverage market.. . . more

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