The U.S. athletic footwear industry grew by 2% in 2017, generating $19.6 billion in sales, according to global information company The NPD Group. Unit sales also grew by 2%. The average selling price remained flat, at $58.16. The women’s market grew the fastest, with sales up 5% over 2016. Men’s footwear, the largest segment of the market, grew its sales by 1%, as did the kid’s market.
“This was one of the most promotional years in decades for the
athletic footwear industry,” said Matt Powell, senior industry advisor,
sports, The NPD Group. “While promotions helped drive sales in 2017 and
the product mix kept the average selling price flat, it was a
double-edged sword for the industry, as its performance was not as
healthy as in more recent years.”. . . more