Tuesday, February 27, 2018

Mattress start-up Casper is opening its first store — with complimentary naps

Washington Post

Online mattress start-up Casper is opening its first permanent store, a 3,000-square-foot location in New York, where shoppers are invited to not only look at  the company’s mattresses, pillows and bedding — but also to use them. Dozing off is encouraged, executives say.

The start-up, founded four years ago out of a one-bedroom apartment in New York, has grown into a $300-million-a-year business. Philip Krim, one of five co-founders, says it began with a simple premise: Mattress shopping was a terrible experience.. . . more