Online mattress start-up Casper is opening its first permanent store,
a 3,000-square-foot location in New York, where shoppers are invited to
not only look at the company’s mattresses, pillows and bedding — but
also to use them. Dozing off is encouraged, executives say.
start-up, founded four years ago out of a one-bedroom apartment in New
York, has grown into a $300-million-a-year business. Philip Krim, one of
five co-founders, says it began with a simple premise: Mattress
shopping was a terrible experience.. . . more