Macy's is opening its doors to pop-ups in a new marketplace concept called "The Market @ Macy's."
The program gives pods of space to a
handful of brands and companies on Macy's ground floor to promote or
sell their products. It is aimed at giving Macy's customers more variety
to their shopping and the Cincinnati-based retailer insight into what
they like. For their branded partners, it bestows an opportunity to have
brick-and-mortar presence they may lack.. . . more