Friday, February 16, 2018

FAO Schwarz details new expansion strategy

Chain Store Age

FAO Schwarz has entered into an agreement with Hudson Group, one of the largest travel retailers in North America, to open a chain of FAO Schwarz- branded airport shops in the U.S. and Canada. The stores will feature signature FAO Schwarz branded toys and games and products from other leading brands. The first location, which will debut later this year, will include a stand-alone candy store under the FAO Schweetz brand.

The expansion into airport retail follows the company’s announcement last fall that it will open a 20,000-sq.-ft. flagship at Rockefeller Plaza in Manhattan in time for the holiday 2018 season.. . . more