Thursday, January 11, 2018

UNC Study: Lidl’s impact on grocery prices ‘unprecedented’

Chain Store Age

The arrival of German discount grocer into the United States is prompting rivals in its operating markets to lower their prices.

That’s according to a study by the University of North Carolina Kenan-Flagler Business School, which examined the competitive price effect of Lidl’s entry in the U.S. grocery market and the reaction of Aldi, Food Lion, Kroger, Publix and Walmart. The study, which was conducted independently, was commissioned by Lidl U.S.. . . more