Chain Store Age
The arrival of German discount grocer into the United States is prompting rivals in its operating markets to lower their prices.
That’s according to a study by the University of North Carolina
Kenan-Flagler Business School, which examined the competitive price
effect of Lidl’s entry in the U.S. grocery market and the reaction of
Aldi, Food Lion, Kroger, Publix and Walmart. The study, which was
conducted independently, was commissioned by Lidl U.S.. . . more
