Thursday, January 4, 2018

Ulta expands 'fast beauty' options

MILLENNIALS COSMETICS BOOM 4Ulta plans to increase mass brand offerings in its major categories this year, including makeup, skin care and hair care, Glossy reported.

The move indicates Ulta hopes to differentiate from Sephora and stay competitive with Amazon by driving impulse purchasing around cheaper, trendy products, according to Glossy.. . . more

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