Online retailing is often cast as an outlier threatening to decimate the traditional brick-and-mortar retail business. While industry experts no longer fear such a drastic outcome, omni-channel retailers have been making moves recently that are difficult to ignore. The U.S. Department of Commerce holds that e-commerce accounts for 9 percent of all retail purchases, according to the agency’s third quarter 2017 data.
That number is expected to grow. Online sales will reach about $100
billion in 2017, predicted Ben Conwell, a senior managing director at
real estate services firm Cushman and Wakefield and its e-commerce
advisory group lead, during a recent webcast about 2017 holiday sales
expectations.. . . more