Forever 21 has come out of the gate fast with its new beauty/lifestyle format, Riley Rose, which made its debut in September. The fast-fashion giant has opened the concept in eight locations to date, including one in December at Bridgewater Commons Bridgewater, New Jersey.
Riley Rose is targeted at young millennials. Awash in pink hues and
feminine accents, the 5,000-sq.-ft. Bridgewater store combines an
extensive and diverse mix of edgy beauty and skin care brands (including
many formerly online only and a large selection of Korean offerings)
with fun, offbeat home and lifestyle goods, ranging from stationery to
tech accessories to candy (with sweet treats from Dylan’s Candy Bar).. . . more